Beyond showcasing products, many salespeople use YouTube to provide virtual tours of the manufacturing facility where the product is made to demonstrate quality, efficiency and expertise.

YouTube allows salespeople to attract B2B leads by providing a platform for posting professional sales videos or slideshows with links to the seller’s website. Videos have major sales impact they are colorful, animated and informative. Another benefit is that Yelp currently ranks quite high in Google searches, helping a business gain exposure when people search for closely related terms.

Business prospects might check Yelp to verify your company’s reputation. Offer special deals to any new prospects as they check in.Īdd the details of your business to Yelp and prompt satisfied customers to assess your services on this popular online review site. Encourage current customers to post reviews of your business on Foursquare and use the app to “check in” during visits so that business associates on social media become aware of how popular your company is. Make sure your business has a detailed profile included in Foursquare business searches. Salespeople who are affiliated with tourist attractions, restaurants, major business centers or shopping outlets can use Foursquare to attract B2B leads both online and offline. The street view feature even allows one to see how big or small the prospect’s facility is.Īlternately, by including his own business in Google Maps, a seller can draw interest from business prospects. From there, she can click on the visual map or links to start investigating the company and associated executives. By typing in a city, town or county location that a seller wants to target for prospects, the salesperson can receive a complete visual map of companies within a certain mile range that either use or might be in need of his products. A seller can find potential prospects by leveraging the Map databases, which store phone numbers, addresses, photos of the business and links to additional background details on the business. Google Maps collects an extensive amount of information about businesses. The primary need is for a platform that allows you as a salesperson to do three things: flaunt an intriguing profile that lures prospects, forge relationships/promote contact, and disseminate marketing content, such as slideshow presentations, webinars, books, market research, authoritative articles and any other promotional multimedia.

Salespeople who cater to business-to-business (B2B) prospects have many avenues beyond the typical social media sites like Facebook, Twitter and LinkedIn to hunt for new customers.

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